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Green Thinking | A Loomstate State of Mind
“A Barneys girl likes a sexy tee, so we wanted to give her an organic option,” says the store’s fashion director and eco-crusader, Julie Gilhart, of Barneys’ Earth Day collaboration with Loomstate. “We wanted to do a blank T-shirt with a sexy fit like Alexander Wang or the Row, and we wanted to make it all organic but affordable, too.” The deep-V design, which sells for $40 (for the 40th Anniversary of Earth Day), comes in your usual New Yorker hues — namely, black, white and gray — but also in the colors of the NBC peacock. Gilhart, it turns out, is also one of the headliners for Christie’s’ first ever “green” auction, A Bid to Save the Earth , and NBC has signed on as a media sponsor. The live auction on April 22, which benefits the N.R.D.C., the Central Park Conservancy, Oceana and Conservation International, includes such fashionable prizes as lunch with Vera Wang — plus a $10,000 shopping spree at her flagship store — and a fitting with Stella McCartney for bespoke his and hers suits. For Gilhart, creating such fashion synergy is all in a day’s work: “We just thought, Hey we’re all on the same page, so let’s get together.”
Loomstate | Old-Fashioned Roots, Modern Vibe « G Living | Dark ...
Launched in New York City back in 2004 by Rogan Gregory and Scott Hahn, Loomstate is quite simply the coolest ethical demin line around. The name itself maybe derived from a century old term for just-woven fabric but the result is timeless, effortlessly casual and quintessentially American. With a firm foundation in jeans and tees — which now extends to hoodies, shoes and beyond — Loomstate not only creates its garments from certified organic cotton, its fashion forward designs also create demand for these garments.
News
Green Thinking | A Loomstate State of MindNew York Times (blog) - Apr 20, 2010
Loomstate and Barneys New York 100 percent organic cotton tees are $40 at Barneys.com and Loomstate.org. Proceeds will benefit the Christie's Charity
Boston Herald - Apr 22, 2010
Loomstate has the go-to sundress for the summer. The chic halter dress is made of organic cotton voile with patch pockets and white buttons down the back, and more »Los Angeles Times (blog) - Apr 22, 2010
Deals and steals will be offered on green brands Loomstate, Simple, Dr. Hauschka, Alex & Ani, Matt & Nat for such items as organic T-shirts, canvas totes,Tonic - Apr 23, 2010
Christie's Earth Day Auction Paints the Town Green including Barneys New York's Julie Gilhart, who worked in conjunction with Loomstate to create organic cotton tees to benefit the causes. and more »
StyleList (blog) - Apr 23, 2010
Loomstate is a favorite among fashion editors and this organic cotton cardigan is an environmentally sound way to keep warm. Nautical stripes continue to beDaily Green - Apr 26, 2010
First Christie's Green Auction Raises Over a Million Dollars for Conservation with Christie's, NBC Universal and sponsors Deutsche Bank and Target (which marked their new 100% organic cotton line by Loomstate). and more »
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